I found the perfect winter coat last year and it has been in constant rotation for two seasons now.  A standout red color, the contrasting brown pattern and cocoon shape seemingly go with everything in my wardrobe all while elevating every outfit.  I was unfamiliar with the brand – AYR.  Was it A-Y-R or “air”…I didn’t know, but I loved my coat.

Then this winter, I stumbled upon the quintessential striped sweater.  Navy and white (of course), with stripes across the chest, complete with ribbing details at the shoulder and a cropped length perfect for pairing with all of my high-waisted denim.  Yet again, AYR.

Now I knew that I must learn more about my new-found fave brand.  As I began my research, which I must admit started with Instagram stalking, I was so pleased to learn the meaning of AYR (indeed pronounced “air”): All Year Round.  A brand name symbolic of the quest for perfectly simple, yet beautifully made pieces that should reside in your wardrobe (you guessed it), the entire year.

Better yet?  Aside from lovely staples such as classic, button-down blouses and beautiful dresses (all in a neutral pallet including navy, white and black), they made jeans!  As you know, denim is the key to my heart.  And these jeans…well, they’re awesome.  With a style for everyone, there is sculpting skinnies, bootcuts with interesting detailing on the cuffs and, my favorite, vintage-inspired, 100% cotton denim like the ones I’m wearing in this post.  What could be better than this classic, back-to-basics style?  A perfectly-distressed light wash (which I’m V picky about – not too yellow or too much whiskering), an undone cuff in a cropped length, annnnnd a missing back pocket.  Done.

outfit details:
jeans: AYR (c/o)
tee: Topshop (similar, love this one)
denim jacket: Vintage Levi’s (new)
booties: Louise et Cie (major sale!)
bag: Nordstrom Halogen
sunnies: Zara (last year)
earrings: Baleen (found at Queen Anne Frame)

Before you press “purchase” (which, no doubt, you will want to do!), a word to the wise on sizing.  Get your normal size.  In the description it even says that these jeans will be tight…and they are not kidding!  Breaking these bad boys in was a full-time job.  For two days, I wore these around the house all the meanwhile trading texts with a patient AYR gal with me asking if they should be this tight??  But wouldn’t you know it?  She was right.  After a couple days of some serious squats, they fit oh-so-right.  And don’t you remember getting to the perfect fit as being part of the charm of old-school, 100% denim?  Heaven forbid that once they’re finally there, just-so, there’s no washing?!  Although, I plan to enroll the old put them on while damp technique – remember that one??  However, you will not regret the commitment breaking these jeans in require.  I receive numerous compliments every time I wear them.  Stopped-on-the-street-by-strangers kind of compliments.  You’re welcome – I’m happy to introduce you to AYR.

Thanks for reading!  Happy Friday.  ~Jenn