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Why I’m NOT Shopping The Anniversary Sale

July 13, 2018

Embroidered Summer Dress AnthropologieHow to Style a Summer DressSummer Style Made Simple with a DressRecords skip…”Whaaaaaat??” “Are you ok?” “Are you sure?” “Yeah, right?!” and “I’ll believe it when I see it.”

These are just a small smattering of reactions from friends, readers, and followers as I have shared that I am NOT shopping the annual Nordstrom Anniversary sale.  In fact, allow me to first apologize if you have visited this site earlier in the week hoping to find my sale picks (which has been consistent content since I began writing this blog 4 years ago!)

Let me begin by saying that this quintessential fall sale (always scheduled in July) is an excellent opportunity to update your fall wardrobe.  Year-after-year, you can expect amazing deals on yummy cashmere, rich fall booties, cozy outerwear, and select (and limited) designer pieces.  This is also a great time to update your work wear, undergarments, and exercise gear.

I Need NOTHING
However, I personally don’t need to do any of those things.  And this is reason #1 that I am not shopping the sale this year.  I have a closet full of clothes (as you can only imagine!).  Recently I cleaned out my over-stuffed wardrobe and hosted a closet sale with three other fashionistas.  Aside from being able to better use and wear the clothes I already own, a more organized wardrobe has also helped me to see the clothes that I have and make wiser purchasing decisions because I actually know what’s in there!

I’m Prioritizing Family Time
Reason #2 for not shopping this sale this year is that I spend far too much time on this sale year-after-year.  And while, yes, I do make some money shopping with clients and posting my picks here on the blog, the money I spend shopping and the time I spend thinking, shopping, posting about the sale far outweighs what I end up taking home with me.  Not-to-mention, July is the nicest time of year here in Seattle and I prioritized spending time with my kids and being outdoors.  I must admit, I’m feeling much more fulfilled doing these things this year.

A Style Blogger NOT Shopping the Anniversary SaleWear What You Love Advice from a StylistTkees Double Strap Sandals

I’m Changing My Business Model
Yep, you heard it here first.  Well, you’ve actually already heard some of it.  Reason #3 that I’m not shopping the Anniversary Sale is that I am focusing on bringing you more unique, personalized content.  The Anniversary Sale seems to be everywhere these days.  Even with my commitment to ignoring the catalogs, invitations from my favorite salespeople, and enticing Nordstrom emails promising 10 points per dollar, I’m seeing sale picks, dressing room selfies, and shopping links all over my social media.  And, while I definitely have participated in this in the past, I’ve decided to go a different direction with my social channels and blog.  Don’t get me wrong, I love sharing my shopping finds with you and will continue to do so.  However, I’m feeling like the sale content on social media is over-saturated with everyone either sharing their picks via “Like To Know It” (which I use as well) or some other type of influencer platform.  In a sea of perfectly styled bloggers and fashionistas, I want to bring you different content – more real life, less like everyone else.  Does this make sense?  I swear I’m not being snotty.

I Continue to Shop During the Fall
Truth-be-told, I rarely end up wearing my sale pieces come fall.  My final reason (reason #4) for not shopping this sale, is that often times I don’t reach for these pieces when it’s finally time to wear them.  Again, this is a function of me being a fashionista and a stylist.  I continue shopping throughout the fall and winter (ok…spring and summer too); therefore, I’m not as excited to pull these fall pieces from the back of my wardrobe by the time the weather finally cools off enough to wear them.  I’ve moved on and am lusting over another piece.  Or, I’ve bought something I want more.  I don’t want to continue to buy things simply because they are seemingly good deals.  Because I’m a savvy shopper (and consider this sport), I can seek out or save for things that I really want in the moment.

Summer Maxi Dress StyleAnthropologie Summer Maxi DressEmbroidered Anthropologie Dress{outfit details} dress: Anthropologie | sandals: Tkees | clutch: made by artisans in Guatamala | sunnies: found at Queen Anne Frame

So there you have it, I’m ok.  In fact, I’m great!  And, while I have researched one single, little coat…I’m continuing to hold strong and haven’t bought anything.  Well, from the sale.  I must admit that I did add to my bag a full-price pair of jeans I have been eyeing for awhile.  Because, you know, I “need” more jeans…some things won’t change.

Happy Friday friends!  Thanks for reading and caring about what I am up to.  And, if you are shopping the sale, I’m sure that you will score some amazing finds! ~Jenn

Seattle Lifestyle Blogger What Jenn Wore

Comments: 6   //   Category: Fashion

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Comments

  1. BethaNy siggins

    July 13, 2018 at 1:51 pm

    I love this and enjoyed reading it! As you know, im personally in a siMilar place. Love these photos and your dress! Have a happy summer!

  2. Alli

    July 13, 2018 at 1:53 pm

    ❤️ You!

  3. Jennifer Lovin

    July 14, 2018 at 5:30 pm

    You’re too good to me!

  4. Jennifer Lovin

    July 14, 2018 at 5:30 pm

    Miss you friend! Thank you for your support, always.

  5. Angie ScheIe

    July 15, 2018 at 8:32 am

    This is great!! While i did buy a couple of items, i hardly payed it any notice this Year. Im tRying to better use what i have. And, yes! Its everywhere! I love your take on it, Jenn!

  6. Jennifer Lovin

    July 16, 2018 at 3:59 pm

    Good for you, Angie! I’m trying to be better about wearing the things I have as well, I have so many gems. I don’t know why I feel compelled to buy more?! I hope you are well, would love to see your smiling face again soon…

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Felt like today was just the occasion to don a seq Felt like today was just the occasion to don a sequin dress. I didn’t make it far in the heels. 
#inaugurationstyle #sequinsfordays #itsjustfashion
Each day I’ve intended to post here. I greeted t Each day I’ve intended to post here. I greeted the new year feeling inspired with a renewed intention for my account; to share with you the goodies I love, wear, try. Unfiltered and honest. That’s what I’m here for. But then...2021 arrived feeling much like her older sister, 2020. Instead, I’ve avoided a lot of social media; choosing to tune into various news outlets and into my family. So, HERE WE ARE. A post proving that I got dressed yesterday, wearing some of my new favorites (these @flamingosshoes white boots!) and steady stand-bys (year 2 wearing this @notmondaymercantile beanie on repeat). I took the kids out after school to run a couple of errands and connect with a business I love to support; we made plans for a spring share. Man, it felt good to get out! And now, I’m posting early before I’ve read the morning news. So, it’s happened. 
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Please stay safe, remain respectful, and true to yourself. Social media is a beautiful way to connect, create, and inspire...but can also be a dangerous rabbit hole of misinformation and an opportunity for people to behave in a way they ordinarily wouldn’t in person. Off my soap box. Have a lovely Friday!#wordsfrommyheart #realoutfitgram #flamingosshoes #whiteboots #notmondaymoments
Happy New Year my dear friends! I’ve missed you Happy New Year my dear friends! I’ve missed you all but enjoyed a nice long break. Heading back home after some snow time and I’m feeling re-energized (for now). Isn’t it funny how a change in the calendar can make you feel different? Are you a “new year, new you” kinda gal or more indifferent? I do like a good reset. Even though we’ll be doing more of the same early this year, I’m feeling more optimistic. For now. Cheers to 2021!
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Also, posted in stories a nearly identical photo of us from last January at the top of @schweitzer_mountain. While the photos look the same, it’s fun to think that we now are Sandpoint homeowners! A positive outcome of 2020. #newyearonthemountain #snowbest #schweitzermountain #skifamily
Snow plus a Christmas sweater...I’m checking all Snow plus a Christmas sweater...I’m checking all the boxes this year. Thinking of everyone not able to spend time with loved ones this year. I’m so grateful for our little family but really missing my parents, siblings, nieces and nephews, my in-laws.  Over a year seems far too long to be apart; but we all need to continue to be safe. It matters. #christmassweater #christmas2020 #staysafestayhome #vintagesweater
Let’s make merry! Although holiday traditions ma Let’s make merry! Although holiday traditions may look different this year; we have an opportunity to get creative and share in new experiences. Like the new-to-me homemade marshmallow recipe, @thekirstyfiles and I have the pleasure of bringing to you in partnership with @pacific_place. We encourage you to invite a few pals to a zoom date, pop a bottle of bubbly, and create these delicious confections together. I promise they’re relatively fool proof (I pulled them off!) AND a sugar-high afternoon spent with friends (even virtually) will be sure to get you in the holiday spirit! Tune in to Pacific Place’s IGTV or YouTube to see the full tutorial, including my gaff when my marshmallow began moving into the “hard ball” territory (note: this recipe does require a candy thermometer and the ability to read it!). Cheers to making the most out of holiday 2020! #homemademarshmallows #pacificplaceseattle #craftingtogether
Ooooh...how I love a good shopping day with a frie Ooooh...how I love a good shopping day with a friend. The belly laughs, chit chat, and groans (as we tried on a number of jeans) provided the escape from reality that I needed. Sometimes you don’t realize just how much you miss something until you get to enjoy it again!
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Other things I love? Soft luxury cashmere, designer denim that fits like a glove, and packable hats (yes, packable!). All can be found @willaseattle; a small, women-owned boutique located in the heart of the Queen Anne neighborhood in Seattle. Be sure to check out our stories as @thekirstyfiles and I share holiday-perfect gifts for your sister, mother, girlfriends...yourself! Lucky for Kirsty and I, our husbands also know the lovely owner, Liz (and she has our wishlists on file)! 
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Also very near and dear to my heart, Willa is the epitome of shopping local. The shelves are stocked with unique, small business designs; including many Seattle businesses. When you shop local, you not only support your community but also curate a look all your own!
#shoplocalseattle #seattleboutique #seattlestyle #happytoshare
Continued chronicles of dressing stylishly for you Continued chronicles of dressing stylishly for yourself, aka #stayathomestyle. Sure, 2020 may be the year of the sweatpant (combined with a sleeping bag-like coat, as seen here). And yes, a mask chain is this year’s hottest accessory. BUT I still take care to actually get dressed each day. And while lipstick may no longer be a part of my daily routine (I mean, was it ever??), it’s still important to be pulled together..if only for my own mental health. And even if no one else sees it but the grocery clerk. #whatmamaworemonday #sweatpantsseason 
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PS. Did you know I usually tag everything that I’m wearing? It may not all be current, but DM me if you want more details.
A few days late but still so grateful. We’ve spe A few days late but still so grateful. We’ve spent a lot of quality time as a party of five, braved a few big changes, and (mostly) survived 2020. #dontjinxit #partyoffive #practicegratitude #seattlefamily 
photo: @chelseamacorphotography
On the eve of Black Friday sales bonanza, I hope t On the eve of Black Friday sales bonanza, I hope to inspire, remind, urge, and even beg you to ignore all of the crazy cyber sales that have been creeping into your inbox for the past week and instead SHOP SMALL this holiday season. Yes, perhaps it’s less convenient and even less of a “deal” but this pandemic is putting an even greater strain on the small and local businesses that are the absolute life blood of our communities. And, in addition to supporting an entrepreneur and neighbor, you’ll likely find more creative, individual, and unique gifts for your loved ones by shopping a small business.
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Are you in the Seattle area?  Hit me up with questions about my favorite local haunts and finds. I’ve got so many ideas to share; together we can help blow your holiday giving out of the water this year! #shopsmallthischristmas #supportsmallbusiness #shopsmallseattle #seattlestylist

welcome to my blog

Thanks for reading! I began this blog in early 2014 as an outlet to share my styling tips and tricks, and disseminate shopping wisdom. I am honored when readers make a connection; whether it’s learning how to make the latest fashion trend your own or finding the perfect new addition to your wardrobe. Thank you for stopping by and spending a few minutes of your day sharing in my passion for fashion and style! ~Jenn

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